The world's largest diamond supplier De Beers (Beers) is diamond diamond diamond diamond. Lightbox, a jewelry and jewelry technology company under De Beers, began to launch laboratory artificial diamonds in 2018, offering white, blue, and pink colors. Now they are selling these artificial diamonds separately, rather than selling them together on jewelry.

In the past, Lightbox man-made diamonds could only be purchased with the complete jewelry design. Now, consumers can buy individual man-made diamonds of different sizes according to their preferences, at a price of US$800 per carat.